Market Entry Strategy for the Southeast Asian market
Detailed market entry strategy
Sustainable value created
- Strategic insights into the warehousing & ecommerce ecosystems in Southeast Asia
- Recommendation for geographic prioritisation, market entry strategy, and product positioning
- Mapping of key players and enabling development of strategic regional partnerships
Client Profile
European market leader in ‘cut-to-size’ mezzanine flooring, mainly used in manual warehousing in Europe, USA, and the Middle East. The company’s ambition is to grow to a revenue of €100 million in 5 years, to be achieved in part by exploring the Asian market. For that, they needed a fitting market entry strategy.
Project Scope
The project had two main aims. First, to provide a growth and market entry strategy by delivering in-depth insights into the Southeast Asian market, in particular the Indonesian warehouse market. Second, to conduct an assessment of the viability of expansion by calculating market potential, identifying key players, and investigating expansion or collaboration opportunities.
Hudicor’s Approach
We tackled the project by applying our market intelligence methodology for market entry. We started off by regionally mapping the warehouse construction market and related ecommerce logistic developments across Southeast Asia to narrow the focus on the most promising market, Indonesia.
In the next phase, we performed a focussed country-level deep dive, assessing market size, growth trends, alternatives, prices, and main actors (including end customers, integrators, competitors, and construction firms).
We identified commonly used mezzanine flooring solutions and competing technologies, and reviewed sustainability regulations and environmental expectation relevant to infrastructure investments in the region.
“We’ve provided critical insights and developed first partnerships to shape the customer’s expansion roadmap in Southeast Asia”
Interested in accelerating procurement performance and savings?
